TikTok is comparable to Instagram. The main difference: On TikTok, you post short videos up to three minutes long instead of pictures. There are craft entrepreneurs who successfully use this platform for their marketing and to showcase their work. TikTok is heavily frequented by young people. However, the comments in the accounts indicate that professional colleagues are also "looking over their shoulders" and sharing the content. So what to do? And who should TikTok videos be made for? One expert explains her view.
