If you are active on social media such as Facebook, Instagram Twitter and Pinterest with your trade business, you can provide a large circle of potential customers with targeted information, added value and service offers 24/7. In addition to the author's expertise, the thematic relevance of the topics on which they comment, inform others and exchange ideas with them is also important. Find out in this interview how you can maximize the benefits of your company's SoMe activities with communication and content strategies as well as targeted advertising measures.