Not to be missed: In the weeks ahead of the trade fair many journalists from the trade press will be working on special editions and extra pages about HOLZ-HANDWERK. All the major industry journals will be reporting on the highlights of the show in advance. For exhibitors, this phase therefore represents the ideal opportunity to get their innovations and relevant topics talked about. And a media presence improves their chances of attracting even more and better informed visitors to their stands during the trade fair.
The more personal PR work is, the more successful. That's why our press preview is adopting a new approach. On 18 January 2018 we are bringing together exhibitors and journalists for a "speed dating" session, which will work as follows: In the Brussels Room, NCC Mitte, exhibitors will present information on their most interesting new products and innovations. The journalists will do the rounds of the exhibitors to get face-to-face answers to their questions, as briefly or in as much detail as they like. On the morning of the preview there will be a simple procedure in place for arranging appointments.