European Trade Fair for Machine Technology, Equipment and Supplies for the Wood Crafts

19 - 22 March 2024 // Nuremberg, Germany


11 quick practical tips for your digitalisation

© Business company photo created by freepik -

Do you want to implement the digitalisation of your company in a self-determined way and at a manageable speed? With the help of the practical tips, you can connect your business with the possibilities of the digital world!

Tip 1 – Networking

Use social media, business networks and collaboration platforms to connect yourself and your company with employees, financing partners, customers, colleagues, etc. Through internal digital networking, you create flatter hierarchies. This enables employees to work more independently. Project-related knowledge and documents become available to all participants regardless of location and time. You create "digital order" by automating routine tasks such as accounting, documentation and filing. With the help of external digital networking, you can also find project partners more quickly and easily - for example via online platforms - or integrate them into decision-making and coordination processes.

Tip 2 - IT infrastructure

In any case, rely on cloud services. By using internet-based apps and industry solutions, you can remove time, organisational and physical restrictions in your business, work in a more structured way, redesign processes and services in line with the times and thus become more competitive. By the way: The use of cloud services means affordable and secure digital cutting-edge technology for you as a crafts entrepreneur as well - where and when you want!

Tip 3 – Strategy

Personal initiative and a focus on results are essential factors for the digital transformation of your company to succeed. That is why you should have visible and measurable results as the goal of digitalisation - even the smallest steps! - have! So: do not transform in a driven way, but in a self-determined way! Create a well-considered roadmap for the digital transformation of your company!

Tip 4 – Employees

Your employees are a central point for all digital change processes in your company. You should be prepared for the fact that skilled workers who want to join your company have concrete expectations of a contemporary (= digital) working environment. In the course of the digitalisation of work, you have a variety of opportunities to address the individual needs and requirements of employees and trainees, but also of job applicants, and thus become attractive on the labour market.

Tip 5 - Business model change

Previous models of thinking and operating are coming to an end. With digitalisation and the effects that come with it, you can introduce new, uniform, agile and integrative mechanisms of action in your company. This applies to internal projects and customer orders, but also to the development of new business models. Modern, digitally supported business models for future-oriented craft businesses are offered, for example, by the SMART-HOME and Smart Living world! But remember: Digitally supported business requires ongoing education and training - even beyond the boundaries of the industry in which your team is active!

Tip 6 - Customer experience

Today, customers also expect craft businesses to have a digital presence in social media. They expect mobile-compatible websites. Interaction and communication must work best in real time. It is important not to lose the customer at any point of contact. Furthermore, the digital customer journey is expected to be perfectly orchestrated from the first contact to the completion of an order. You should develop well-planned online marketing against this background. And you can build a digital world of knowledge for your customers around your product and service portfolio.

Tip 7 - Operational procedures

Basically, it is important to bring digitalisation into all areas of the company, from administration and internal organisation to the planning and control of projects. Modern business software and apps are not only the key to your digital transformation and often enough also to compliance with agreements and laws! However, you do not need to understand complex technical contexts in detail for this. Rather, it is about the ability to recognise and evaluate the added value and benefits of digital systems and the associated changes in the way you work, which will free up time for your core business and your customers. Examples are intelligent business software for (automatic) structure and order in accounting and payroll or the optimisation of task planning, processes and resource deployment with the right ERP system from the cloud. And last but not least, avoiding paper chaos and uncontrolled information overload with the help of a digital construction file!

Tip 8 - Mobile working

Work is becoming more and more decoupled from the "stationary" workplace, especially in service-oriented crafts businesses. The comprehensive and uncomplicated networking of entrepreneurs, customers, skilled craftsmen, smartphones, tablets, notebooks and home offices via ever more easily available fast internet connections creates more efficient work processes - for you as the boss as well as for the employees. Remember that digital networking removes boundaries. Think about the requirements that professional mobile apps must fulfil for your business! Ensure team communication without borders. The solution is called: Messenger instead of e-mails!

Tip 9 - Data protection and data security

The technological complexity of IT is increasing due to digitalisation. Virtualisation, automation, mobile communication and cloud computing: all these developments offer potential gateways for cyber criminals in addition to the undisputed benefits. Modern, cloud-based security systems also focus on damage prevention instead of damage repair against new threats! Cyber attacks can be defended against - even as a craft business! By the way: In the digital age, the encryption of data, connections and end devices is a (business) obligation!

Tip 10 - Innovative technologies

Traditional business fields and areas of responsibility are being revolutionised by digital products, services and services. This creates the interfaces between the trade and customers that are needed today, as well as new opportunities, added value and business advantages. The combination of digitalisation and the use of modern technologies is changing business. It combines professional craftsmanship with revolutionary developments from other areas to create new opportunities, added value and business advantages.

Tip 11 - Digital diversity

Rely on digital resource management with RFID tags. This is how you sign expensive machines, tools and materials! It's only a short way from the digital drawing to the 3D printer. Industry has been using it for a long time! You can do business with additively created models, prototypes and parts! Or take off digitally! With drones, you can make order processing fast, customer-friendly and largely paperless. For example, with the "inspection" of a building façade to be renovated from the air!


At the Digitalisation in Practice forum at the FENSTERBAU FRONTALE and HOLZ-HANDWERK trade fairs in Nuremberg from 12 to 15 July 2022, you will gain practical knowledge to improve the digital design of processes and services in your company, create more order and thus become more competitive. This enables you to significantly expand your scope of action through the digital interlinking of operational and strategic tasks. With the help of the procedures taught, you will immediately obtain visible and measurable results.

The forum “A practical guide to digitisation for craftspeople“ is the crucible of implementation-oriented digitalisation at FENSTERBAU FRONTALE and HOLZ-HANDWERK 2022 in Nuremberg. There, from 12.07.– 15.07.2022, you will find the right path to your own digitalisation for yourself and your company over four days. Information, inspiration and concrete knowledge on this and many other topics will be available live in the form of power interviews and personal exchanges with digitisation experts and fellow craftsmen.