European Trade Fair for Machine Technology, Equipment and Supplies for the Wood Crafts

19 - 22 March 2024 // Nuremberg, Germany


This is how business software increases productivity!

© Foto von Karolina Grabowska von Pexels

Digitalisation is fundamentally changing communication and cooperation. Forms of behaviour and rules are changing. The role of each individual is changing because the transfer of responsibility is becoming more concrete, can be traced at any time and is therefore more present. Critical for the digital support of cooperation and information exchange are the tools used for this and the openness of all participants to use them consistently. The easier they are to use, the better. And the more professionally they are trained to use them, the faster collaboration and knowledge exchange can be digitally tuned - whether within the company itself or with external business partners.

Digital knowledge serves the entire company

It is therefore important to advance all measures for the digital exchange of information and collaboration in the company. The prerequisites are up-to-date mobile devices, secure cloud-based software tools, mobile apps and a working culture that focuses on openness and common goals! The goal is an information infrastructure that makes digital dialogue between employees and with business partners possible and uncomplicated at all times. Regardless of whether it's about the quick creation of a qualified offer with deadline information, the current status of an ongoing customer project or the question about the maintenance cycle of a plant.

This also includes the attitude of employees towards cooperation and the transparency of (process) knowledge acquired in day-to-day business. A common digital knowledge base - for example in the form of an enterprise resource planning (ERP) system adapted to the specific needs of craft enterprises - ensures that all information is available to all those involved in a project in the company for the completion of all work: Contact data of customers and suppliers, parts lists for the execution of a customer order, maintenance protocols, the current location of an assembly vehicle, utilisation of capacities, etc. The office staff can thus offer the field staff, among other things, more possibilities for excellent customer service with its database and quickly satisfy the customer with an answer in case of queries.

Integration of all processes in the digitalisation

Ideally, in an end-to-end digitalised company, the digital tools used map the value creation process as completely as possible and do not only support it selectively. If the latter were the case, there would inevitably always be breaks in the flow of information and the possibility of working together smoothly. Whether internally or with external partners such as suppliers and customers. Sooner or later, this would be at the expense of throughput, cost efficiency and - not least - quality.

The end-to-end digitalisation of business processes, on the other hand, can mean:

Transparency, as you can call up and analyse all processes and statuses of your projects at any time.

structure, as you digitally prepare the ground for integrated processes and have the necessary arsenal of tools - end devices, secure cloud-based software tools, mobile apps - at your disposal.

Competitiveness by making ubiquitous cloud-based access to data, information, knowledge and projects a key productivity driver.

Cost control, as every euro you save by managing stand-alone solutions and overcoming friction can bring measurable economic benefits.

Modern cloud-based industry software offers the entrepreneur and his employees many benefits through functionalities that ensure the precise mapping of business processes and the largely automated capture and central storage of data, both in the office and in the field.

This helps, for example, to complete routine tasks effectively, time-savingly and error-free. Everyone involved in the project - and of course the entrepreneur - can access crucial information quickly and specifically within the scope of their access permissions.


Use digitisation as an opportunity and act on your own initiative! When selecting software, make sure that all programme components - such as modules and mobile apps - are coordinated in such a way that a continuous workflow is supported. In this way, you can achieve a continuous data flow and smooth cooperation between employees and with business partners.

The forum “A practical guide to digitisation for craftspeople“ is the crucible of implementation-oriented digitalisation at FENSTERBAU FRONTALE and HOLZ-HANDWERK 2022 in Nuremberg.. There, from 12.07.– 15.07.2022, you will find the right path to your own digitalisation for yourself and your company over four days. Information, inspiration and concrete knowledge on this and many other topics will be available live in the form of power interviews and personal exchanges with digitisation experts and fellow craftsmen.