The company was founded in 1972 by Sergio Briani, It is now in its third generation and this year celebrates the fiftieth anniversary of its founding.
The Briani is faithful to its own “corporate identity“ as an artisan business but with an eye towards the future. It has always invested in innovative machinery, in latest technologies and in its staff training. In recent years Briani company has been focusing on environmental sustainability with the purpose of reducing its environmental impact.
All that, allowed the company to confirm its leadership in routers with insert knives which is 60% of its turnover: this was its main goal and it has been achieved.
The consumer demand and the sales types are always evolving but the Pandemic has accelerated the change.
The new goals are therefore to satisfy the increasing demand for online-sales and to improve the production processes in order to produce special tools in even shorter times.